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Who should take BMI3C online?
BMI3C supports more than one pathway. Whether you are heading to university, college, an apprenticeship or the skilled trades, straight into the workplace, or starting your own business, this credit counts toward your OSSD.
- Students planning to apply to college marketing, business or event management programs
- Students heading to college programs or careers in marketing, sales, retail management or event planning
- Aspiring entrepreneurs who want to research their market and build a marketing strategy for their own product
- Students interested in advertising, branding and consumer behaviour
- Students who need a Grade 11 elective credit toward the OSSD
- Students who want to get ahead or free up space in their in-school timetable
- Student-athletes, mature students and international students who need a flexible schedule
What you will learn
- Marketing fundamentals: Learn the core concepts of marketing goods, services and events.
- Consumer buying habits: Examine how trends, issues, global economic changes and information technology influence consumers.
- Marketing research: Conduct marketing research to understand customers and markets.
- Marketing strategies: Develop marketing strategies for goods, services and events.
- The marketing plan: Produce a marketing plan for a product of your choice.
Official Ontario course description
Marketing: Goods, Services, Events, Grade 11, College (BMI3C)
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Prerequisite: None
Source: Ontario Ministry of Education, Curriculum and Resources.
How the online course works
- Register online and receive access to your course in Google Classroom.
- Learn at your pace with lessons and assignments. Your teacher returns feedback and grades, usually within 3 to 5 business days.
- Complete your assessments as you finish each unit, with support from your teacher along the way.
- Receive your credit. We send your final mark to your home school and submit it to OCAS.
Need it sooner? Add Fast Track for priority grading when you have an application deadline.
BMI3C frequently asked questions
What is the prerequisite for BMI3C?
There is no prerequisite for BMI3C. Any student can enrol in this Grade 11 College course.
What is the main project in BMI3C?
Students produce a marketing plan for a product of their choice.
Does BMI3C cover digital marketing?
BMI3C examines how information technology influences consumer buying habits as part of its study of marketing trends and issues.
How long does BMI3C take online?
The course has 110 hours of lessons. You have 4 months from enrollment, and extensions are available up to 12 months in total. Many students finish sooner because the course is self-paced.
Will my BMI3C mark be accepted?
Yes. Aubrey Academy is Ministry-inspected, and we submit your final grade directly to OCAS and send your report card to your home school.
I already took BMI3C. Can I raise my mark?
Yes. Our Mark Upgrade option builds on the work you already completed instead of retaking the full course.